As an event organizer, one of your main goals is to get as many people through the door as possible. That’s why you’ve come to this website. The good news is that there are a number of tried-and-true methods for boosting ticket sales. Without any further ado, here are some marketing tactics that can help you to find out how to sell event tickets fast.
Get your ticket price spot on to sell more tickets to your event
Set a reasonable price for your event tickets before you do anything else. This is the foundation for all subsequent steps you’ll take to increase ticket sales. If you set the price too high, no one will be willing to pay it. If you set it too low, you may not be able to meet your expenses.
To begin, choose a minimal breakeven price at which you will not lose money. To keep things as easy as possible:
Total event expenditures / estimated number of guests = minimum ticket price.
Event ticket sale statistics paired with your own research will also add to this.
This calculation necessitates a thorough understanding of your expenditures as well as a general estimate of how many people will attend.
You now know what the breakeven price is, but the actual ticket price will be determined by how much profit (if any) you want to earn.
It’s vital to keep your competitive position in mind here. Are there any other similar events that are cheaper or more expensive? Do you have a good track record or are you a novice up against seasoned competitors? Is your event distinguished by any special “wow” characteristics, such as a star performer or the greatest location in town? Get SHENSEEA AND DING DONG LIVE AT AMAZURA NYC Tickets from 7days7nights Online Ticketing Platform.
Answering these questions will tell you how much you may charge for your tickets sale for an event.
Switch to the tiered pricing
You should think about tiered pricing now that you’ve selected the standard price if you want to sell more tickets to your event effectively.
In a word, this means giving a variety of ticket prices depending on how much individuals are prepared to spend. For example, a pricey VIP access ticket that allows customers to skip the line and a basic ticket with no privileges for those looking for a low-cost choice.
Be inventive in determining which bonuses are appropriate for your event
Event ticket sale statistics should be part of this. If a well-known band is performing at your event, you may want to charge a premium for front-row seats. You can offer a more costly “drinks included” option if you’re hosting a dinner club. And so forth.
Tiered pricing has several advantages for both you and your consumers. You’ll ensure that the majority of people can afford to attend your event while also generating more cash from those prepared to pay more. One of the effective marketing strategies for ticket sales was tried and tested. This can also be a unique ticket sales campaign and prove to be a success.
Provide discounts to sell more tickets to your event
Consider employing smart discounts to reward certain activities and give them a tiny nudge, in addition to tiered pricing and time-based deals.
For example, you may entice guests to bring their friends by providing group discounts or unique access credentials for recommending other ticket purchasers (more on this later). You may even offer a discount to members of a community or forum if you know they’ll be interested in events similar to yours.
Giving those who live further away location-based discounts to entice them to attend your event is another strategy. To boost combination purchases, consider pairing drink vouchers with admission tickets.
Whatever discount technique you use, make sure you can easily keep track of the various offers and communicate them to ticket purchasers. You don’t want to confuse potential attendees by listing hundreds of different ticket kinds on your event website. Discounts are once again one of the most effective marketing strategies for ticket sales.
Your event page should stand out
Turn your focus to the event page itself now that you’ve established your price plan.
People will typically discover about your event for the first time on the event page and decide whether or not to attend. You have to maintain it both educational and attention-grabbing.
Your event page should address all of the important questions regarding the event, such as when, where, what, and who will be attending. Simply stating “The greatest party in town” isn’t enough to pique people’s interest. They’ll want to know what’s going on and why they should come. Tickets sales for an event can be defined by this key pointer.
In general, your event page should have the following:
- Outline the event’s essential details.
- Make use of an eye-catching header picture as well as any related material such as video clips and images.
- Include a method for folks to get in touch with you.
In order to sell more tickets to your event, your event page is definitely a decider. This itself can prove to be one of the cheapest ways to sell tickets online.
Brand new audience, another key to sell more tickets to your event
In a similar spirit, you may attempt expanding out into a different but comparable demographic. Your event should be a unique approach to meet a demand that your target audience already has.
As an example, let’s assume you know of a website dedicated to Zumba fans who appreciate staying in shape while dancing. What event do you think will be perfectly up to their alley? That’s right, it’s time for your introductory disco yoga session! Promote it to them, and consider sweetening the sale by offering a unique discount or special offer to that community.
It’s important to note that the interests of this community and your event should be quite similar. Don’t invite a wine tasting club to your culinary lesson.
Utilize your most successful channel to sell more tickets to your event
It should come as no surprise that there are several internet avenues via which you may advertise an event. However, many people overlook the fact that efficient use of these tools necessitates concentration.
How to sell tickets to an event on Facebook? It’s easy to get carried away with the possibilities and wind up sharing a little on Twitter, a little on Facebook, and then a few Instagram shots here and there. The fact is that doing so will overstretch your marketing efforts. Instead, determine your best-performing channel and devote the majority of your resources and attention to it.
If you’ve previously organized events, look at which channels brought in the most attendees and sales. You’ll most likely consult your email list of previous participants. For 76 percent of event organizers, email marketing is still the most effective way to sell more tickets to your event.
Start with the channels where you have the most followers if you’re a first-time event organizer. Facebook is the most popular social media platform among event planners, followed by Twitter, Instagram, and LinkedIn. Determine which channel has the greatest potential for your event and focus your efforts there. This has to be one of the cheapest ways to sell tickets online. Bonus: head on to the 7days7nights blog series and you can have a look at a dedicated blog on how to sell tickets to an event on Facebook.
A video teaser is an accelerator that will let you sell more tickets to your event
Creating a video preview for the event is another successful marketing tactic for increasing ticket sales. The video should be brief (it’s only a teaser) and cover the following topics:
- What is the event about?
- Who is it intended for?
- Who will perform or give the presentation?
Answers to some of the most frequently asked questions concerning the event.
A video teaser has a dual purpose. One, it delivers all of the important facts in the shortest feasible time. Two, it creates a special connection by displaying the event’s organizers.
If a performer or speaker is scheduled to appear, this is a great time to incorporate a brief greeting from them or perhaps a sneak peek at their material.
You also don’t need to be a video expert. There are several templates available that allow anyone to rapidly create a teaser. This is critical if you want to sell more tickets to your event.
Perform a last-minute sales push to sell more tickets to your event
As the day of your event approaches, you may want to make a final push for ticket sales. This is especially true if you still have a large number of unsold tickets.
It’s all about boosting up your marketing efforts and upping the urgency factor at this point. Organize a “last-minute” contest or a ticket giveaway. Ticket packages including goods and meal or drink coupons are available. Increase the frequency of your postings and marketing activity on the channel you’ve chosen. Last-minute sales push can enable you to sell more tickets to your event. Another pointer that can be added to a unique ticket sales campaign.
Neglect door sales? It’s a no-no
Yes, we live in a world that is becoming increasingly computerized. A large portion of your ticket sales will take place online before the event. Door sales, on the other hand, should never be an afterthought or left to chance if you want to sell more tickets to your event.
Make a strategy for allowing individuals to purchase tickets on the day of the event. With a free app, you can set up a box office or transform your phone into a ticket sales and scanning terminal. As little friction as possible should be engaged. You don’t want customers to hesitate when they feel compelled to buy a ticket.
These are just a few of the numerous inventive approaches to selling more tickets to your event. Now it’s up to you to decide. Go ahead and sell more tickets to your event. GO!